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Playtech plc is a gambling software development company established in 1999. The company provides software for online casinos, online poker rooms, online bingo, online sports betting, scratch-off games, mobile games, live dealer games and fixed-odds online arcade games. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Since Playtech's founding in 1999, its approach has centered on the continuous development of best-in-class gaming products and content, with its success built on strong partnerships with our licensees.
Playtech was founded in 1999 by Israeli entrepreneur Teddy Sagi in Tartu, Estonia, with partners from the casino, software engineering and multimedia industries. Playtech launched its first casino product in 2001 and since then it has grown to become the world's leading and largest international designer, developer and licensor of web and mobile application software for the digital gaming industry, serving a majority of blue chip clients Companies in the industry (William Hill, Ladbrokes, Bet365 in the UK, Snai and Sisal in Italy, etc.), as well as governments and regulators. In March 2006, Playtech was successfully listed on the AIM market at a valuation of approximately $950 million (approximately £550 million).
After the passage of the Illegal Internet Gambling Enforcement Act of 2006, the company's stock price fell more than 40% in a single day. On October 22, 2008, Playtech announced that it would acquire private assets from Teddy Sagi for $250 million. Then in March 2011, Playtech acquired PT Turnkey Services from Teddy Sagi for £125m. In July 2013, Playtech acquired PokerStrategy.com, one of the largest poker communities in the world with almost 7 million members, from etruvian Holdings Ltd for $49.2 million. In September 2014, Playtech announced the acquisition of Aristocrat Lotteries from Aristocrat Leisure Limited for €10.5 million.
In January 2015, a number of Playtech-backed casino sites announced that they would be withdrawing from the German market. In February 2015, Playtech announced that it had acquired GameMaker Studio game development software maker YoYo Games for £10.65 million ($16.4 million). It was revealed in June 2015 that Playtech would acquire online foreign exchange trader Plus500 for $699 million. The planned deal was terminated in November 2015.
In May 2016, Playtech acquired Swedish online games developer Quickspin. The first EUR 24 million payment will represent 100% of Quickspin's shares and will be paid on a cash-free, debt-free basis and the remaining EUR 26 million will be paid profitably based on Quickspin's EBITDA during 2017 and 2018. Playtech acquired rival operator Best Gaming Technology (BGT) for €138m in 2016, as gaming groups continued to respond to the wave of consolidation sweeping the industry. Playtech entered Romania in January 2017, opening a casino studio in Bucharest with the aim of offering live casino games to local online gambling operators. With Playtech's licensing contract with Marvel Comics expiring on March 31, 2017, the provider announced a new partnership with Warner Bros. in February 2017 to develop slot machines based on DC Comics feature films, Examples include Batman v Superman: Dawn of Justice, The Dark Knight Trilogy, Suicide Squad, and Justice League.
In November 2016, Playtech announced the acquisition of prime broker CFH Group among the prime brokers to strengthen the B2B offering of its financial division, which was later renamed TradeTech Group.
In October 2017, Playtech announced that they had acquired BetBuddy, a leading responsible gambling analytics company. BetBuddy's behavior recognition and modification software will be integrated with Playtech's current player management system, which it is hoped will enable faster identification and assistance of problem gambling.
In January 2018, Playtech finally integrated Featurespace's machine learning real-time fraud detection platform into its information management system. Strategic partnership with behavioral analytics firm aims to help Playtech's licensees identify and mitigate fraudulent attacks.
In March 2018, Playtech entered into an agreement with Poland's national lottery provider, Totalizator Sportowy.
In April 2018, Playtech acquired a 70.6% stake in Italian gaming company Snaitech for 291 million euros. Including Snaitech's debt, the deal has an enterprise value of 846 million euros.
In September 2018, Playtech announced the sale of its 10% stake in Plus500 Ltd. for a total of £176 million.
In November 2018, founder Teddy Sagi sold his remaining stake in Playtech. While Sagi has been steadily reducing his stake in the company, the final sale comes shortly after investor Jason Ader urged the company to shed remaining ties to Sagi, who Ader claimed could hinder Playtech's U.S. market ambitions .
In April 2020, Playtech appointed non-executive director Claire Milne as interim chairman after former chairman Alan Jackson said he intended to step down following the company's 2020 annual general meeting.
On 29 May 2020, Playtech agreed to pay £3.5m to responsible gaming charities following the suicide of 25-year-old Chris Bruney, a customer of the company's TitanBet and Winner gambling sites, five days before he committed suicide. Losses of more than £119,000 were lost during his death, with the manager of the site's VIP program handing out multiple bonuses to him during the period. The UK Gambling Commission had planned to fine Playtech subsidiary PT Entertainment Services £3.5m after finding "serious systemic failures in the way PTES managed its social responsibility and anti-money laundering processes", but the company handed over the fine before the fine. Over its UK license can be imposed. After media reports of the controversy, Playtech agreed to pay £3.5m and chairman Clare Milne promised to personally apologize to Bruni's family.
In August 2020, Playtech began offering online casino games through Bet365's New Jersey licensed site, marking the company's first entry into the US regulated online gaming market. Playtech confirmed that it is exploring the possibility of selling its trading technology unit to TradeTech. As part of the divestiture of its casual and mobile games business, Playtech announced that it has sold YoYo Games to Opera Software for $10 million in January 2021.
On October 18, 2021, Aristocrat Leisure announced that it had made an offer to acquire Playtech for $3.7 billion.
Playtech is the world's largest provider of online gaming software with 6,400 employees. With offices in 24 countries, 170 global licensees and 30 regulated jurisdictions, Playtech has established itself as a trusted online casino worldwide.
Cross-platform functionality is run through a unified information management system called IMS, which provides operators with the tools to maximize cross-selling opportunities, player loyalty and revenue. Turnkey Operations Packages include a range of market-leading tools and services designed to optimize the performance of any gaming operation.
Playtech's product suite can be fully integrated into a complete cross-platform offering, enabling players to access online, broadcast, mobile and server-based gaming terminals through a single account. Leading online gaming apps include online casinos, poker, bingo, sports betting, live games, casual and fixed odds games.
We are committed to providing our partners with best-in-class gaming products and services across all platforms. Our vision is to remove technical barriers for our customers while keeping them at the forefront of innovation. With our comprehensive portfolio of products, platforms and content, we enable our partners to leverage our industry-leading technology to grow their business and differentiate in a rapidly changing and increasingly competitive environment.
We gain a deep understanding of how to deliver the best technology in the industry by listening, communicating and working with our long-term partners, including many of the world's largest and most recognized gaming brands. Establishing, maintaining and growing these key relationships is the focus of our business. Commitment to Quality and Innovation
Our complete and fully intuitive suite of technology services flexibly changes and grows according to our clients' requirements, from the industry's most powerful player management system (IMS) and its data-driven BI tools to our front-end portal technology and Playtech Open Platform (POP) All used by the world's largest and most successful brands.
Playtech provides all the tools and technology our licensees need to present their players with the ultimate gaming experience while producing record-breaking results.
Playtech's award-winning player management platform, the Information Management Solution (IMS), allows operators to gain full visibility and control over the entire player lifecycle from a centralized point for all operational needs. A single account overview gives operators the flexibility to tailor data-driven communications for player segments or even individual players, increasing the relevance of marketing campaigns to simplify costs and resources. IMS provides an enhanced player experience through unique omni-channel capabilities, enabling players to seamlessly transition between games and platforms through a single account and wallet. Playtech IMS Technology
Our player engagement and CRM toolset includes a real-time player journey canvas, a campaign planner for scheduled marketing and communications, and our real-time clustering engine, which allows you to build data-driven player clusters with dynamic auto-selection.
IMS works in conjunction with Playtech Protect, which brings together Playtech's safer and more responsible gambling and compliance technologies, tools and services, enabling operators to combine BetBuddy's sophisticated machine learning-driven insights with IMS' personalized communications capabilities Combine. Tools such as in-game and live messaging, proactive chat, push messaging, and direct email and SMS communication provide an important way to proactively address player risk and help create a safer environment for all. Through our SAAS program, the services of TruNarrative, our preferred partner for player onboarding, compliance and risk management services, can be accessed through IMS.
IMS also allows operators to customize the look and feel of their products, freely configure and choose their communication channels, and define risk policies according to their own policies. Another key advantage of IMS is the integration flexibility it provides for third-party elements such as content providers, brick-and-mortar entities, and other online wallets.
The IMS can be adapted to individual client bespoke requirements, and its unique modular structure makes the system scalable and adaptable to the needs of different regulatory jurisdictions. IMS is also set up to easily integrate with other solutions, allowing us to continuously expand and enhance its functionality. Our predictive alert monitoring technology identifies and resolves system issues before they occur, preventing costly downtime or erroneous escalations.
BIT delivers superior innovation to new and existing licensees to facilitate their next phase of growth. Our unique data-driven business intelligence marketing technology, unique to Playtech, significantly increases licensee revenue by increasing player experience and lifetime value.
BIT revolves around a series of game-changing features:
Playtech Portal is an open framework designed to integrate content and provide operators and their players with an unrivaled experience. Playtech Portal allows operators full control and flexibility with all the tools they need to configure customer-facing front-end solutions on any channel and device.
Playtech Open Platform It is fully optimized across all platforms for a seamless product and experience and is fully integrated into Playtech's industry leading IMS player management system.
The portal supports multiple languages and markets, and comes with a full CRM and tools for personalization, reporting and analytics, and player communication. IMS features include cashier integration, personalized login and registration, and cross-platform bonus and promotion features.
The Playtech Open Platform (POP) allows licensees to access over 3,000 of the industry's most popular online and mobile internal and third-party games, anytime, on any channel and on any device.
The POP content library includes a comprehensive selection of classic slot games, multi-line videos and premium branded slots from our cutting-edge in-house studio and 30 of the industry's largest suppliers. All new POP titles are released simultaneously on mobile and desktop.
Key components include ongoing support; live content and competitor performance leaderboards; a game development kit; multiple game integration frameworks; seamless third-party wallet integration; game standard.
Playtech Turnkey Services (PTTS) provide operators with all the necessary tools and expertise needed to run the product. Through our PTTS division, we provide product design, operations management, internal and external marketing, fully customizable applications and 24/7 live support to ensure operators and their players receive a fully optimized gaming experience.
Use our robust and reliable service. We take care of all your hosting needs. We have successfully managed thousands of sites across all major gaming jurisdictions, ensuring they run trouble-free and are 100% functional. Customers can choose hosting services for game servers and player databases in a shared environment if they wish.
This includes:
We are able to manage any specific business needs. Our feature-rich managed services provide complete operational optimization to keep your business running efficiently and smoothly without any downtime.
We offer 50 payment methods for you to choose from. Credit card processing gateways, acquirers, e-wallets, electronic funds transfer (EFT), global bank draft payment options through local banks, wire transfers and prepaid cards, and more. We remain committed to meeting the specific needs of our clients and can tailor specific payment models to meet each client's specific financial requirements.
Our payment consulting services also include advising on:
Our unrivaled network management services. We can assist with many issues including jackpot claims, player complaints and collusion to cash out checks. We provide our clients with all the necessary tools to efficiently manage their networks, including data analysis, server hosting and tournament setup, all backed by 24/7 support.
Our intuitive web service means our clients are guaranteed profitable from day one, benefiting directly from high bonuses and established games with extensive player traffic.
We employ online global marketing experts. Maximize the performance and overall lifetime value of every player across all of our licensees.
As a result, we have developed a number of key marketing services, including affiliate marketing, media plan management, SEO and CRM strategies:
Product-specific marketing strategies, including loyalty programs, communication tools and full deal room services for sportsbooks.
Playtech's customer service is unparalleled. We ensure that every element of the products we offer is supported 24 hours a day, 7 days a week and 365 days a year.
Our email and phone customer support is provided by a highly skilled team of industry experts with leading response times. Support is available 24/7.
Our expert support team is able to guide customers through their entire gaming journey. We put our operators and their players at the heart of everything we do and in doing so make sure every query and issue is heard and handled appropriately
As a leading supplier in the gaming industry. We offer our partners an unrivaled gaming offering powered by our award-winning IMS player management platform. This is further enhanced by providing our licensees with comprehensive financial services, including reporting and analysis, and real-time online monitoring. We have two decades of industry insight and expertise in developing best-in-class financial reporting and analysis tools, created by our industry experts to help our clients scrutinize and monitor vast amounts of online activity.
Our financial reporting and analysis tools include:
We provide fully licensed cutting-edge software to our licensees. At Playtech, we pride ourselves on our robust, certified and secure products, software and platforms that keep our customers happy and their players safe. Our intuitive risk management tools monitor all aspects of gaming operations and provide automated alerts to ensure any suspicious activity is quickly detected and any fraudulent activity prevented.
Clients can rely on our broad expertise backed by state-of-the-art technology to help prevent and combat fraud and ensure their businesses remain fully operational.
Playtech offers the industry's broadest portfolio of casino games, offering over 700 innovative in-house and premium branded titles, including DC Entertainment's tie-ins such as Justice League, Superman and The Dark Knight, as well as movie-themed hits including The Matrix, Gladiator and RoboCop, plus original content like Age of the Gods and Giant Jackpot.
The power of our Playtech ONE omni-channel solution allows players to enjoy a seamless experience anytime, anywhere, on any device, with a single account and wallet. With industry-leading content, a powerful IMS platform, business intelligence technology and fully automated marketing tools, we provide our licensees with everything they need to deliver the ultimate casino experience.
With nine different global studios now developing content under the Playtech umbrella, we can offer an unrivaled selection of games to suit every need, while our open platform offers hundreds of additional titles.
Four pillars of content strategy - Signature (studio's personal touch), Impact (relevance to the market), Reliability (stable games and release dates) and Value (maximum jackpots, bonus tools, engagement tools ) - enabling us to deliver custom titles in a wide range of territories on record time and budget.
Playtech Origins is a true pioneer in online game content creation, with a track record of producing some of the most famous, successful and innovative games on the market for over a decade. With a diverse team of professional game designers in locations around the world including Gibraltar, Estonia, Ukraine, Israel and Bulgaria, Origins is the creative force behind some of Playtech's most popular games and game suites. Origins has collaborated with Hollywood studios such as Warner Bros. to design some of Playtech's leading branded content suites including Batman and Superman, as well as top performing original content such as Jackpot Giant, White King, Buffalo Blitz and most notably award-winning And the popular Age of Gods series.
Leading games studio Ash Gaming was founded in 2002, was acquired by Playtech in 2011 and has since produced some of the group's most popular titles, including Ace Adventures, Classic TV Batman, Gladiator: Road to Rome and Leprechaun's Luck . Using a math-first design model, Ash Gaming combines a unique back-end model and feature set with engaging themes and eye-catching graphics to deliver a wide range of high-quality, smash-hit games.
With years of experience and a passion for developing the most engaging content, the Playtech Vikings team has produced some of the most unique and successful slot games over the past 10 years. The studio's prodigious creativity has resulted in a string of smash-hit branded and original games, including Justice League, Legacy of the Wild, Age of Gods: God of Storms, and Ice Cave. The Vikings team takes a holistic approach to game creation, with designs, concepts, themes, mechanics, sounds and graphics all tailored to fit together seamlessly.
Based in Lichfield, UK, Psiclone Games was established in 2007 and acquired by Playtech in 2014. Focused on the retail market, Psiclone focuses on producing unique and engaging high-quality slot games, including the famous Fairground Fortunes. Always striving for excellence, Psiclone Games has built a top-notch reputation in the industry for innovative slot machine designs and player engagement.
Acquired by Playtech in 2016, Quickspin is a Swedish gaming studio developing innovative video slots for real money online gambling and free-to-play social marketplaces. Quickspin's mission is to cause a market-changing shift in terms of quality and innovation through its games. Its team of 60 gaming industry veterans are all passionate about games, with the philosophy that they create games that gamers love to play.
Established in Brisbane, Australia in 1997, Eyecon is a leading gaming studio developing slot and table games for real money online gambling and free social marketplaces. Playtech acquired over 70 leading games in 2017, including the hugely popular Fluffy Favorites. Eyecon has a team of over 40 highly experienced staff across Brisbane, Malta and the Channel Islands.
Rarestone is the latest addition to the Playtech family of studios. Founded by veterans of major players in the industry, the Australia-based studio was built on a passion for developing games with global appeal. Adhering to the principle that the best game designers are gamers, Rarestone focuses on math-led development, creating games tailored for experienced players. Rarestone's key products include the Fire Blaze series - a set of games themed around ancient cultures, all linked together by an exciting "hold and re-spin" feature that gives players the chance to win four in-game progressive bonus.
The world's largest "next generation" live facility, an enhanced platform powered by the latest data-driven technology, a new dynamic user interface - all this and more combine to provide our licensees' players with the ultimate Personalize your gaming experience.
Players can experience all the excitement of a real casino without leaving their homes, offering a wide range of classic games and innovative new variations, from blackjack, baccarat and roulette to unlimited blackjack, prestige roulette and Baccarat and Casino Hold'em.
We broadcast in premium HD quality using state-of-the-art cameras with the fastest streaming speeds and longest uptime in the industry. We have dedicated tables for native speaking distributors in the UK, Italy, Spain and Romania, with more to come as demand in newly regulated markets increases. With 24/7 dedicated support services, custom branding options and in-depth dealer training, our core focus is to provide our licensees with unparalleled service and provide players with an exceptional experience.
Playtech is the global leader in cutting-edge omni-channel live casino software, content and services. Our three global studios feature hundreds of state-of-the-art cameras broadcasting in premium HD quality, delivering the fastest streaming and highest uptime on the market.
Our entire operation is linked to the industry's most advanced mission control center and our team of experts is on call 24/7, 365 days a year. Our operations team manages the playing field, monitoring every spin and every hand. Armed with the latest business intelligence tools, the team is dedicated to managing key customer service tasks including player chat, dealer performance and sensitive storage area control, analyzing table traffic and player trends to improve performance and ensure seamless business continuity.
All of our hardware is managed and regularly assessed by our expert technical support team to keep it running smoothly and minimize downtime, extending game time and increasing player satisfaction.
Our flagship live casino operation in Riga has a state-of-the-art training facility dedicated to ensuring we always provide the highest quality customer service. With over 500 resellers and native speakers of multiple languages, we constantly evaluate the performance of our team members against rigorous standards and closely monitored targets, ensuring we are always meeting licensee requirements and exceeding expectations.
We provide our clients with a powerful single interface to monitor and investigate suspicious player behavior. Powered by the latest business intelligence software, our system immediately alerts operators of any suspicious activity in real-time for an immediate response.
Our high-end experience offers the look and feel of a true VIP standard, offering Playtech licensees and their players exceptional features, functionality, and personalization and segmentation.
The Grand Royale attracts high-value customers and is built around delivering the same experience VIPs have come to expect at any high-end casino, incorporating a range of new studio design elements including Playtech's Grand Blackjack, which offers VIP customers the same gaming tables as Salle Privée experience.
New style gaming tables are also spread throughout the room, with the Grand Roulette upgraded to Playtech's Mini Prestige Roulette for an even more engaging and richer player experience.
The new experience features a total of seven gaming tables, including five blackjack tables, one baccarat table and one roulette table. Grand Royale has been handcrafted to meet the needs of the clients who use it and contains unique elements designed specifically to maximize the impact value we get from our clients and diversify our existing network.
Playtech is developing some of the most advanced technologies in live casinos, including augmented reality. This allows players to experience a whole new level of product, with never-before-seen content that really jumps out of the game, taking Roulette, Blackjack, Baccarat and all of our other games to a whole new level.
Take your place in our single zero live roulette and get involved. This wheel has a total of 37 numbers, 0-36. This is one of the easiest games to play and understand, so it's perfect for both beginners and more advanced players. With our highly trained dealers on call, you are sure to have an unforgettable experience.
Prestige Roulette Lite
Our Prestige Roulette Lite offers the same products as our Prestige Roulette. Fewer cameras would allow players to experience this at a faster pace, and offer a perfect version as a dedication offer.
Our exclusive Market Speed Roulette offers the fastest hand roulette anywhere on the market. This offers everything our single zero roulette does, but faster, producing more rounds per hour and allowing players to get more games without waiting.
Our 7-seat live baccarat games are played by trained live dealers and, as the name suggests, can have up to 7 players at the same table. This means that there is always a fantastic atmosphere similar to land-based casinos in the game. As a result, you'll find yourself so immersed in the excitement of the game that you'll soon forget you're playing on your computer.
Our market-leading Baccarat Squeeze tables offer players a game like no other. With multiple camera views, players will experience a closer squeeze that will add suspense to every match. Crafted by our best studios, this truly authentic game has broad appeal for both Asian and European markets.
Our Live VIP Baccarat is played with up to 7 players at a table with our highly trained live Baccarat dealers. Players will feel as if they are sitting at a baccarat table in one of the top casinos in the world. This immersive gaming experience creates an extremely exciting atmosphere that players will find hard to beat.
Our unique Mini Baccarat is our simplified version of Standard Baccarat. Players can play this game in a small window while playing on other products such as Sportsbook or Vegas. This is a great way to cross-sell your Live Casino products into other products.
Our Live Blackjack game is played with eight decks, a live dealer, a real blackjack table and multiple players. You can watch the cards dealt and other players place their bets. This creates a believable gaming environment where you'll soon forget you're playing at home and imagine yourself in one of the top casinos in the world.
Our Live Unlimited Blackjack is played with eight decks of cards and of course our live dealers are trained to our exacting highest standards. While our regular Blackjack tables limit the number of players at the table, our Live Unlimited Blackjack allows an unlimited number of players to play ensuring your customers always have a seat
Our Live Casino Hold'em is a variation of five card poker played by our trained dealers and real Casino Hold'em tables. We provide a dedicated shuffler to manually shuffle the deck after each round of play.
Playtech was founded in 1999 by the Israeli entrepreneur Teddy Sagi in Tartu, Estonia, with partners from the casino, software engineering and multimedia industries. Playtech launched its first casino product in 2001, and since then it has grown to become the world's leading and largest international designer, developer and licensor of web and mobile application software to the digital gaming industry, whose customers are most of the blue chip companies in this industry (William Hill, Ladbrokes, Bet365 in the UK, Snai and Sisal in Italy, etc.), as well as governments and regulated agencies.; In March 2006, Playtech was floated successfully on the AIM market at a valuation of approximately US$950 million (approximately £550 million).
After the passage of the Unlawful Internet Gambling Enforcement Act of 2006, the company's stock suffered a one-day fall of over 40%. On 22 October 2008, Playtech announced that it would acquire private assets from Teddy Sagi in return for $250 million. Then in March 2011, Playtech bought PT Turnkey Services from Teddy Sagi for £125m. In July 2013, Playtech acquired PokerStrategy.com, one of the largest poker communities in the world with almost 7 million members, from etruvian Holdings Ltd for $49.2 million. In September 2014, Playtech announced the acquisition of Aristocrat Lotteries from Aristocrat Leisure Limited, in a EUR €10.5 million deal.
In January 2015, many Playtech-powered casino sites announced they were leaving the German market. In February 2015 it was announced that Playtech acquired YoYo Games, the maker of GameMaker Studio game development software, for £10.65 million (US$16.4 million). It was revealed in June 2015 that Playtech would acquire the online foreign exchange trader Plus500 for a fee of $699 million. This planned deal was terminated in November 2015.
In May 2016 Playtech acquired Swedish online game developer Quickspin. The first payment of €24m will represent 100% of the shares of Quickspin on a cash free debt free basis with the remaining €26m to be paid on an earn-out basis depending on Quickspin's EBITDA over the course of 2017 and 2018. In July 2016 Playtech acquired rival operator Best Gaming Technology (BGT) for €138m, as betting groups continue to react to the wave of consolidation that has swept through the industry. Playtech branched out into Romania in January 2017 with the opening of its casino studio based in Bucharest designed to provide live casino games to local online gambling operators. With Playtech's licensing contract with Marvel Comics expiring on 31 March 2017, the provider announced a new partnership with Warner Bros in February 2017 for the development of slots based on DC Comic feature films such as Batman v Superman: Dawn of Justice, The Dark Knight Trilogy, Suicide Squad and Justice League.
In November 2016, Playtech announced the acquisition of CFH Group, a prime of prime broker, to strengthen the B2B offering in its Financials division which it later named TradeTech Group.
In October 2017, Playtech announced that they had acquired BetBuddy, a leading responsible gambling analytics company. BetBuddy's behavioural identification and modification software will be integrated with Playtech's current player management system in the hopes it can identify and help problem gambling quicker.
In January 2018, Playtech finalised the integration of Featurespace's machine learning real-time fraud detection platform into its information management systems. The strategic partnership with the behavioural analytics company aims for Playtech's licensees to identify and reduce fraud attacks.
In March 2018, Playtech agreed a deal with Totalizator Sportowy, the provider of the Polish national lottery.
In April 2018, Playtech paid €291 million for a 70.6% stake in Italian betting and gaming firm Snaitech. Including Snaitech's debt, the enterprise value of the deal was €846 million.
In Sept 2018, Playtech announced that it was selling its 10% stake in Plus500 Ltd. for a total of £176 million.
In November 2018, founder Teddy Sagi sold his remaining shares in Playtech. Though Sagi had been steadily reducing his holdings in the company, the final sale came not long after investor Jason Ader urged the company to shed its remaining ties to Sagi, whose ongoing involvement Ader claimed might have hindered Playtech's U.S. market ambitions.
In April 2020, Playtech appointed non-executive director Claire Milne as interim chairman after former chair Alan Jackson indicated his intention to step down following the company's 2020 annual general meeting.
On May 29, 2020, Playtech agreed to pay £3.5 million to responsible gambling charities following the suicide of 25-year-old Chris Bruney, a customer at the company's TitanBet and Winner gambling sites who lost over £119,000 in the five days prior to his death, during which time he was issued multiple bonuses by managers of the sites’ VIP programs. The UK Gambling Commission had planned to impose a £3.5 million penalty on Playtech subsidiary PT Entertainment Services after identifying “serious systemic failings in the way PTES managed its social responsibility and anti-money laundering processes” but the company surrendered its UK licenses before the penalty could be imposed. Following media reports of the controversy, Playtech agreed to pay the £3.5 million and chairperson Claire Milne promised to personally apologize to Bruney's family.
In August 2020, Playtech began offering online casino games via Bet365’s New Jersey-licensed website, marking the company's debut in the US regulated online gambling market. Playtech confirmed that it was exploring a potential sale of trading technology division to TradeTech. As part of its divestment of its casual and mobile game sectors, Playtech announced it had sold YoYo Games to Opera Software in January 2021 for US$10 million.
On 18 October 2021, Aristocrat Leisure announced that it had made an offer to acquire Playtech for US$3.7 billion.
Playtech is the world's largest online gaming software supplier with 6400 number of employees. With 24 number of countries Playtech has offices, 170 global licensees and 30 regulated jurisdictions, Playtech become trusted online casino in the world.
The cross-platform capability runs via a unified information management system called the IMS, which provides operators with the tools to maximise cross-selling opportunities, player loyalty and yield. The turnkey operational service pack encompasses a comprehensive range of market-leading tools and services, designed to optimise the performance of any gaming operation.
Playtech's product suite can be fully integrated into a complete cross-platform offering, enabling players to access online, broadcast, mobile and server-based gaming terminals through a single account. Leading online gaming applications include online casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.
We are committed to offering our partners best-of-breed gaming products and services across all platforms. Our vision is to remove the technology barrier for our customers, while keeping them at the forefront of innovation. With our comprehensive set of products, platforms and content, we enable our partners to leverage our industry-leading technology to both grow their business and differentiate themselves in a rapidly changing and increasingly competitive environment.
We gain insight on how to deliver the best technology in the industry by listening, communicating and collaborating with our long-standing partners that include many of the world’s largest and most well-known gaming brands. Creating, maintaining and developing these key relationships is a key focus for our business. Commitment to Quality and Innovation
Our complete and fully intuitive suite of technology services flexes and grows in-line with our client's requirements, from the industry's most powerful player management system (IMS) and it's data driven BI tools to our front-end Portal technology and the Playtech Open Platform (POP) all used by the world's biggest and most successful brands.
Playtech delivers all the tools and technology our licensees need to present their players with the ultimate gaming experience, while generating record-breaking results.
Playtech’s award-winning player management platform, the Information Management Solution (IMS), allows operators full visibility and control of the entire player lifecycle from one centralised point for all operational needs. A single account overview gives operators the capabilities and flexibility to tailor data-driven communication to player segments or even individual players, increasing the relevance of marketing activity to streamline costs and resources. IMS delivers an enhanced player experience through the unique omni-channel capabilities, allowing players to seamlessly transition across games and platforms via a single account and wallet.
Our player engagement and CRM toolset includes the real-time Player Journey canvas, our Campaign Planner for scheduled marketing and communication, and our real-time clustering engine, which allows you to build data-driven player clusters with dynamic auto-selection.
IMS works in conjunction with Playtech Protect which brings together Playtech’s safer and responsible gambling and compliance technology, tools and services, allowing operators to combine the power of BetBuddy’s sophisticated machine learning-driven insights with the personalised communication capabilities of IMS. Tools such as in-game and onsite messaging, proactive chat, push messaging, plus direct email and SMS communication offer a vital way to proactively address player risk, helping to build a safer environment for all. Access to services from TruNarrative, our preferred partner for player onboarding, compliance and risk management services, is available through IMS via our SAAS programme.
IMS also allows operators to customise the look of their products, freely configure and select their communications channels and define a risk strategy according to their own policies. Another key benefit of IMS is the flexibility of integration it offers for third-party elements such as content suppliers, land-based entities and other online wallets.
IMS can be adapted to the bespoke requirements of individual clients, and its unique modular structure makes the system scalable for and adaptable to the needs of distinct regulatory jurisdictions. IMS is also set up for simple integration of additional solutions, allowing us to continually expand and enhance its capabilities. Our Predictive Alerts Monitoring technology can identify and address system issues before they even occur, preventing costly downtime or escalation of errors.
BIT provides new and existing licensees with superior innovation for their next stage of growth. Our unique data-driven, business intelligence marketing technology, exclusive to Playtech, significantly enhances licensee revenues by increasing player experience and lifetime value.
BIT revolves around a series of game-changing features:
The Playtech Portal is an open framework designed to integrate content and deliver an unparalleled experience for operators and their players. Playtech Portal allows operators complete control and flexibility and all the tools they need to configure their customer-facing front-end solutions across any channel and device.
It is fully optimised across all platforms allowing a seamless offering and experience and is fully integrated into Playtech’s industry-leading IMS player management system.
Portal supports a multitude of languages and markets and comes complete with full CRM and personalisation, reporting and analytics and player communication tools. IMS functionalities include cashier integration, personalised login and registration and cross-platform bonus and promotions capabilities.
The Playtech Open Platform (POP) allows licensees access to more than 3,000 of the industry’s most popular online and mobile in-house and third party games at any time, across any channel and on any device.
The POP content library includes a comprehensive selection of classic slot games, multi-line video and premium branded slots from our own cutting-edge in-house studios and 30 of the industry’s largest suppliers. All new POP titles are launched simultaneously across mobile and desktop.
Key components include on-going support; real-time content and competitor performance league tables; games development kit; multiple game integration frameworks; seamless third party wallet integration; single player account across all products; data integration and warehousing; and support for all gaming standards.
Playtech Turnkey Services (PTTS) offers operators all the necessary tools and expertise required to run a offering. Through our PTTS division we offer product design, operational management, internal and external marketing, fully customisable applications and 24/7 live support to ensure that operators and their players receive a fully optimised gaming experience.
Using our robust and reliable services. We take care of all your hosting needs. We successfully manage thousands of sites across all the major gaming jurisdictions ensuring they are run without fail and to 100% functionality. If they prefer customers can choose co-location hosting services on a shared environment, for both game servers and player databases.
This encompasses:
We are able to manage any specific business requirement. Our feature-rich hosting services offer complete operational optimisation to ensure your business runs efficiently and smoothly and without any downtime.
We offer a choice of 50 payment methods. Credit card processing gateways, acquirers, e-wallets, Electronic Funds Transfer (EFT), worldwide bank draft pay out options via local banks, wire transfer and pre-paid cards and many more. We always work to meet the specific needs of our clients and can tailor a particular payment model to suit the specific fiscal requirements of each individual customer.
Our payment advisory services also include advising on:
Our unrivalled network management services. We can assist with numerous issues including jackpot claims, player complaints and collusion checks for cash outs. We provide our customers with all the necessary tools to efficiently manage their networks, including data analysis, server hosting, and tournament set-up, all supported by 24/7 support.
Our intuitive network services mean our customers are guaranteed profitability from day one with the immediate benefits of high prize values and established games that enjoy extensive player traffic.
We employ our online global marketing experts. To maximise the performance and overall lifetime value of each and every player across all our licensees.
As a result, we have developed a multitude of key marketing services, including affiliate marketing, media program management, search engine optimisation and CRM strategies.
Product specific marketing strategies including loyalty programs, communication tools and full trading room service for sportsbooks.
Playtech’s customer services are unrivalled. We ensure that every element of the products we offer are supported 24 hours a day, seven days a week and 365 days a year.
Our email and telephone customer support is provided by a highly skilled team of industry professionals with leading response times. Support is available around the clock.
Our expert support team are able to guide customers through the entire gaming journey. We place our operators and their players at the heart of everything we do and, in doing so, ensure every query and issue is heard and dealt with appropriately
As the leading provider in the gaming industry. We supply our partners with unrivalled gaming products powered by our award-winning IMS player management platform. This is further enhanced by providing our licensees with a comprehensive range of financial services including reporting and analysis and real-time online monitoring. We have two decades of industry insight and expertise in developing best-in-class financial reporting and analysis tools, created by our industry experts in order to help our customers review and monitor a whole host of online activities.
Our financial reporting and analysis tools include:
We offer our licensees fully licensed, cutting-edge software. Here at Playtech we pride ourselves on our robust, certified and secure products, software and platforms that keep customers happy and their players safe. Our intuitive risk management tools monitor every aspect of a gaming operation and provide automated alerts ensuring that any suspicious activity is swiftly detected, preventing any fraudulent behaviour.
Customers are able to rely on our extensive expertise backed by our best-in-class technology in order to help prevent and combat fraud and ensure their business remains fully operational at all times.
Playtech has a variety of excellent products that make it very popular in the world.
Playtech offers the industry's most extensive casino game portfolio, delivering over 700 innovative in-house and premium branded titles, including DC Entertainment tie-ins such as Justice League, Superman and The Dark Knight, film-themed favourites including The Matrix, Gladiator and Robocop, and original content such as Age of the Gods and Jackpot Giant.
The power of our Playtech ONE Omni-channel solutions allows players to enjoy a seamless experience anywhere, at any time and on any device through a single account and wallet. With industry-leading content, powerful IMS platform, business intelligence technology and fully automated marketing tools, we provide licensees with everything they need to deliver the ultimate casino experience.
With nine distinct global studios now developing content under the Playtech umbrella, we can offer an unrivalled selection of games to suit a range of demands, while our Open Platform offers hundreds of additional titles.
The four pillars of content strategy – Signature (individual style of the studio), Reach (relevance to market), Reliability (stable games and publication dates) and Value (largest jackpots, bonusing tools, engagement tools) – allows us to deliver bespoke titles in record time and under budget across a wide range of territories.
Playtech Origins is a true pioneer of online gaming content creation, with a track record of producing some of the most famous, successful and innovative games in the market for more than a decade. With a diverse mix of expert games designers in worldwide locations including Gibraltar, Estonia, Ukraine, Israel and Bulgaria, Origins is the creative power behind some of Playtech’s most popular games and games suites. Working in partnership with Hollywood studios such as Warner Bros., Origins has designed some of Playtech’s leading branded content suites, including Batman and Superman, plus top-performing original content such as Jackpot Giant, White King, Buffalo Blitz and, most notably, the award-winning and hugely popular Age of the Gods series.
Founded in 2002, leading games studio Ash Gaming was acquired by Playtech in 2011, producing some of the group’s most popular titles since, including Ace Ventura, Classic TV Batman, Gladiator: Road to Rome and Leprechaun’s Luck. Operating on a maths-first design model, Ash Gaming combines unique back-end models and feature sets with engaging themes and striking graphics, delivering a wide range of high-quality, smash hit games.
With years of experience and a passion for developing the most compelling content possible, the Playtech Vikings team has delivered some of the most unique and successful slot games of the last 10 years. The studio’s immense creativity has resulted in a series of smash hit branded and original games, including Justice League, Legacy of the Wild, Age of the Gods: God of Storms and Ice Cave. The Vikings team takes a holistic approach to game creation, with designs, concepts, themes, mechanics, sound and graphics all tailored to fit together seamlessly.
Based in Lichfield, UK, Psiclone Games was founded in 2007 and acquired by Playtech in 2014. Specialising in retail markets, Psiclone focuses on producing unique and engaging high-quality slot titles, including the famous Fairground Fortunes. Striving for excellence at all times, Psiclone Games has established a first-class reputation within the industry for its fresh approach to slot design and player engagement.
Acquired by Playtech in 2016, Quickspin is a Swedish game studio that develops innovative video slots for real money online gambling and free to play social markets. Quickspin’s mission is to cause a market-changing shift in quality and innovation through its games. Its 60-strong team of gaming industry veterans are all passionate about gaming, with the philosophy that the games they create are games they as players would love to play.
Established in Brisbane, Australia in 1997, Eyecon is a leading game studio that develops slots and table games for real money online gambling and free-to-play social markets. Acquired by Playtech in 2017, its portfolio of more than 70 leading titles includes the hugely popular Fluffy Favourites. Eyecon has a team of more than 40 staff with a wealth of industry experience based in Brisbane, Malta and the Channel Islands.
Rarestone is the newest addition to the Playtech studios family. Founded by veterans of major players in the industry, this Australian-based studio is built on a passion for developing games with global appeal. Working on the principle that the best game designers are game players, Rarestone focuses on maths-led development to create titles tailored to seasoned players. Key releases from Rarestone include the Fire Blaze series – a suite of ancient culture-themed games all linked by an exciting ‘Hold and Respin’ feature, offering players a chance to win four in-game jackpots.
The world’s largest ‘next generation’ live facility, an enhanced platform powered by the latest data-driven technology, a new dynamic user interface – all this and more combines to provide our licensees’ players with the ultimate personalised gaming experience.
Without even leaving home, players can experience all the excitement of a real casino, with a wide variety of classic games and innovative new variants available, from Blackjack, Baccarat and Roulette to Unlimited Blackjack, Prestige Roulette and Baccarat and Casino Hold’em.
We use state-of-the-art cameras broadcasting in premium HD quality, with the fastest streaming and highest up-time in the industry. We have dedicated tables with native-speaking dealers for the UK, Italy, Spain and Romania, with more to come as demand in newly regulating markets increases. With 24/7 dedicated support services, bespoke branding options and in-depth dealer training, our core focus is to deliver an unbeatable service for our licensees and an exceptional experience for players.
Playtech is a world leader in cutting-edge Omni-channel live casino software, content and services. Our three major global studios contain hundreds of state-of-the-art cameras broadcasting in premium HD quality, offering the fastest streaming and highest up-time in the market.
Our entire operation is connected to the industry’s most advanced Mission Control Centre, where our expert staff are on hand 24/7, 365 days a year. Our operations team manage the gaming floor, monitoring every spin and every hand played. Armed with the latest business intelligence tools, the team is dedicated to managing key customer services tasks, including player chat, dealer performance and sensitive storage area control, analysing table traffic and player trends to improve performance and ensure seamless business continuity.
All our hardware is managed and regularly assessed by our expert technical support teams to maintain smooth operation and minimise downtime, extending session times and increasing player satisfaction.
Our flagship live casino operation in Riga houses advanced training facilities, dedicated to ensuring we always deliver the highest quality customer service. With more than 500 dealers and native speakers of several languages, we continually assess the performance of our team members against strict criteria and tightly monitored targets, ensuring we can always meet our licensees’ requirements and exceed expectations.
We provide our customers with a powerful single interface for monitoring and investigating suspicious player behaviour. Powered by the latest business intelligence software, our system immediately alerts operators in real-time of any suspicious activity for an instant response.
Our high-end experience delivers the look and feel of true VIP standards offering Playtech licensees and their players superior features, functionality and personalisation and segmentation.
Appealing to high-level value clientele and built around delivering the same experience VIP’s expect in any top end casino, Grand Royale contains an array of new studio design elements including Playtech’s Grand Blackjack, offering VIP customers the same experience of a Salle Privée table.
New style tables also feature across the room with Grand Roulette upgraded to Playtech’s Mini Prestige Roulette delivering a more engaging and richer player experience.
The new experience contains a total of seven tables including five Blackjack tables, one Baccarat table and one roulette table. Grand Royale has been hand-engineered to fit the needs of the customers using it, and contain unique elements that are specially designed to maximise the impact value we get from customers and diversify the existing network.
Playtech is developing some of the most advanced technology ever seen in Live Casino including augmented reality. This allows players to experience products on an entirely new level with never-before-seen content literally leaping out of the game and taking Roulette, Blackjack, Baccarat and all our other games, to an entirely new dimension.
You can play a wide variety of live dealer games with Playtech Casino.
Take your place at our Single-Zero Live Roulette and be part of the action. This wheel has 37 numbers in total, 0-36. This is one of the easiest games to play and understand so is great for beginners and the more advanced player. With our highly trained dealers on hand you will be sure to have an experience you won’t forget.
Our prestige Roulette Lite has the same offering as our Prestige Roulette. With less cameras which will enable players to experience this at a faster pace, and a perfect version to deliver as a dedication proposition.
Our unique to market Speed Roulette delivers the fastest hand dealt Roulette anywhere on the market. This offers everything our Single Zero Roulette does but at a much faster pace, producing more rounds per hour, and allows players to get more games and no waiting around.
Our 7-Seat Live Baccarat games are played with our highly trained live dealer and as the name suggests up to seven players at the same table. This means that there is always a fantastic atmosphere at the games that is akin to that of a land casino. As a result you’ll find yourself fully immersed in the excitement of the game and soon forget that you are playing on a computer.
Our Market leading Baccarat Squeeze table offers players a game like no other. With multiple camera views players will experience the squeeze up closer which will add the suspense to every game. Delivered from our finest studio this truly authentic game has wide spread appeal to both Asian and European markets alike.
Our Live VIP Baccarat is played with up to 7 players at the same table and our highly trained Live Baccarat dealer. Players will feel as if they are sitting at a Baccarat table at one of the world’s top casinos. This immersive gaming experience creates a hugely exciting atmosphere that players will find hard to surpass.
Our unique Mini Baccarat is our standard Baccarat simplified. Players can play this in a small window whilst on other products such as Sportsbook or Vegas. This is a fantastic way to cross sell your Live Casino product into other products.
Our Live Blackjack games are played with eight decks of cards, a live dealer, a real blackjack table and multiple players. You can watch as the cards are dealt and other players place their bets. This creates a realistic gaming environment that you’ll soon forget that you are playing at home and imagine yourself to be in one of the world’s top casinos.
Our Live Unlimited Blackjack is played with eight decks of cards and of course our live dealer who is trained to our exacting highest standards. While our regular Blackjack tables limit the number of players at a table, our Live Unlimited Blackjack enables an endless number of players to participate, ensuring your customers always get a seat
Our Live Casino Hold’em is a variation of five-card poker played with our highly trained Poker dealer and a real Casino Hold’em table. We offer a dedicated shuffler to hand shuffle the deck after each round of the game.
The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online.
Reflects change since 5 pm ET of prior trading day. Teddy Sagi founded gambling software developer Playtech in 1999 and built it into a $700 million (sales) firm that trades on London's stock exchange.
Playtech ONE enables the Group to deliver data-driven marketing expertise, single wallet functionality, sophisticated client relationship management (CRM) and safer gambling solutions on a single, yet modular, platform across all product verticals and across retail and online.
Estonia is the birthplace of Playtech, with offices now in both Tartu and Tallinn.
| Key Parameters | Playtech Plc | Kindred Group plc |
|---|---|---|
| Headquarters | United Kingdom | Malta |
| City | Douglas | Sliema |
| No. of Employees | 6700 | 2253 |
| Entity Type | Public | Public |
There are around 1000 unicorns in the world and Playtech is proudly one of them. But we are more than an average unicorn. We are one-of-a-kind.
Playtech Casino Malaysia offers a wide variety of online live dealer games for players to enjoy. You can find popular casino games such as blackjack, roulette, baccarat, and poker, all hosted by professional and friendly live dealers.
Yes, Playtech Casino Malaysia has a mobile platform that is compatible with both iOS and Android devices. You can enjoy your favorite Playtech games on the go, anytime and anywhere.
Playtech Casino Malaysia is a trusted online casino that is licensed and regulated by reputable gaming authorities. The platform uses advanced security measures to ensure the safety and confidentiality of your personal and financial information. Additionally, Playtech games are regularly tested for fairness and randomness by independent auditors.
Yes, Playtech Casino Malaysia offers a variety of bonuses and promotions for both new and existing players. These may include welcome bonuses, deposit bonuses, free spins, cashback offers, and more. Make sure to check the promotions page to stay updated on the latest offers.
Playtech Casino Malaysia provides a secure and convenient banking system for all transactions. You can make deposits and withdrawals using various methods such as credit/debit cards, e-wallets, and bank transfers. The platform ensures fast and hassle-free transactions.
